Our process
Work through the business before the artwork. Then develop a direction you can review, refine, and put to work.
Understand the business.
Talk through the business, the audience, and what needs to change. Bring the identity you have today, the ideas you are considering, and the places the brand needs to appear.
Business goals · Audience · Current identity
Set a considered direction.
Agree on positioning, personality, and creative direction for the project. This gives the visual work a clearer purpose and helps frame the concepts you review.
Positioning · Personality · Creative direction
Explore, review, refine.
Develop the agreed identity concepts, discuss the reasoning behind them, and refine the selected direction through the review process defined for the project.
Concept development · Review · Refinement
Prepare the agreed handoff.
Bring the selected identity together with the brand assets and guidance included in your scope. Discuss application needs and the next steps for using the brand.
Brand assets · Use guidance · Application direction
Think about what your business does, who it serves, what the current brand communicates, and where the identity needs to live. You can start with a rough idea; the project scope is worked out together.
THE WRAPTOR FAMILY
Commercial Vehicle Wraps
Designed. Printed. Shipped.
Trade Wrap Printing
Custom Design. Locally Installed.
Equipment Wraps & Graphics
Color Change & Custom Wraps
Wall Wraps & Murals
Logo & Brand Design
Managed Business Screens
Video & Content Production
